Body & Earth
Founded in 1996, Body & Earth is a personal care brand featuring spa-quality lotions, fragrances, and beauty gift sets for the everyday woman. In 2015, they came to Bevel for a complete brand redesign in order to keep up with the changing trends of retail. As part of their rebrand, they planned to introduce new signature fragrances and a premium aromatherapy-inspired line, and needed fresh logos and packaging to reflect the contemporary products.
We engaged in heavy market research and testing to develop an updated brand identity for Body & Earth that was in line with the current market. We then created original modern designs that allowed their new products stand out on the shelves in stores across the US.