Step Away From the Screen
How many hours a day do you think you spend staring at a screen? Let’s start adding it all up. Where do you get your news in the morning? Over your morning coffee, or maybe even before you get out of bed, you probably turn on CNN to get the top stories, scroll through Twitter to get the latest headlines, or use one of your favorite apps on your iPad. Then you head off to work, check any traffic problems on your phone (even though you definitely never use your phone and drive at the same time). You spend 8 plus hours at the office in front of your computer, checking your Facebook newsfeed, Twitter feed, and newest Instagram pictures every once in a while for a break, and then head back home for an ounce of relaxation in front of the television.
You’ve now spent over 12 hours in front of a screen, even when you’re trying to take a break from the daily grind. But when is the last time you actually took the time to break away from the screen and disengage? Do you read books, magazines, or newspapers anymore or is it all through the Kindle and iPad? Walk away from the iPad. Yes, you heard me, put down the device. Print articles and ads have now become the way for people to give their eyes and brains much needed time off.
What is graphic design?
I could answer that question by giving you a lengthy dissertation on practice, theory, history, skills, tools and applications, but that’s what Wikipedia is for. Besides, your eyes would glaze over 10 minutes after I began explaining the theory of color.
My late grandmother described my job as a graphic designer in one simple sentence: “He draws pictures all day.”
Her frame of reference was watching me draw fight scenes between tigers and knights with my busted up Crayolas while she cooked boiled chicken.
Making great trash.
But seriously, what is graphic design?
Let me answer that with another simple sentence: “It’s making trash.”
In our business, when we design packaging graphics our ultimate goal is to see our work in the garbage can. Meaning a consumer purchases the product, opens it …and throws it out. Mission accomplished.
While that sequence sounds simple, and in some ways it is, what starts as a random shopping excursion at Target on a Saturday afternoon can quickly become sensory overload.