As Bevel Design has embarked on our newest venture in social media, we’ve noticed how useful working with our competition can be to the growth of our web presence. By liking competitors on Facebook, following them on Twitter and Google+, and scanning their profile on LinkedIn, we can see what’s out there and where we need to be moving forward.
Sharing is Caring, My Friends
This got us thinking, how can B2C (business to customer) companies use this theory to help their business? An ancient theory of business used to be the thought that you should keep everything behind closed doors. Never show your hand to the competitors because they’ll copy you right away and they’ll know your next move. Nowadays, why can’t we just share everything?
Starting a new company or even revamping a mature company is a creature not to be messed with. When you start from scratch, your mind is overflowing like a witch’s cauldron with ideas and you don’t know where to edit. And when you’re trying to rebrand an existing business, a lot of the times the new ideas cover up the old ones like a mask. Oh yes, we’re taking that Halloween metaphor and running with it.
Here at Bevel, we take brand development and brand makeovers pretty seriously, especially when it comes to the visuals. Our web team has seen some pretty scary websites in the past and know how hard it is for many clients to see how much change needs to be made. With new businesses we like to have initial “getting to know you” meeting so we can get all of your super creative ideas on paper.
The Image Driven Society
In today’s world of non-stop images on television, newspapers, and the Internet, the world of advertising has taken on an entirely different direction. We are constantly bombarded with images and advertisements but what does it take to actually make the image stick?
The logo for your company has become much more than a colorful image paired with a catchy slogan, we have come to recognize logos as a full on representation of the brand. Your logo is now that first impression you give out to any potential customers. We’ve become a lot lazier when it comes to research or clicking through a website, so your logo should come before any description of the company. Especially for a graphic design company like us, our logo is the cover of the book, and clients will be judging.
Talk To Me, Baby
The logo needs to be something that is instantly recognizable and immediately ignites a reaction from the customer. Some of the most successful logos (Apple, Nike, & Target) don’t even have the brand name with it. As soon as you see that Nike swoosh you automatically think of those fancy new kicks you saw and most definitely need even though you haven’t worked out in a month. That’s the kind of connective reaction that you want to create. The logo isn’t just representing the brand, it’s a trigger mechanism to what the brand means to you.