Logo Design: Do You Have a Lazy Logo?

August 12, 2013 / Design /

The Image Driven Society
In today’s world of non-stop images on television, newspapers, and the Internet, the world of advertising has taken on an entirely different direction. We are constantly bombarded with images and advertisements but what does it take to actually make the image stick?

The logo for your company has become much more than a colorful image paired with a catchy slogan, we have come to recognize logos as a full on representation of the brand. Your logo is now that first impression you give out to any potential customers. We’ve become a lot lazier when it comes to research or clicking through a website, so your logo should come before any description of the company. Especially for a graphic design company like us, our logo is the cover of the book, and clients will be judging.

Talk To Me, Baby
The logo needs to be something that is instantly recognizable and immediately ignites a reaction from the customer. Some of the most successful logos (Apple, Nike, & Target) don’t even have the brand name with it. As soon as you see that Nike swoosh you automatically think of those fancy new kicks you saw and most definitely need even though you haven’t worked out in a month. That’s the kind of connective reaction that you want to create. The logo isn’t just representing the brand, it’s a trigger mechanism to what the brand means to you.

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