What Is Graphic Design? Thinking Outside the Box – Literally

July 23, 2013 / Design, Package Design, Marketing /

What is graphic design?

I could answer that question by giving you a lengthy dissertation on practice, theory, history, skills, tools and applications, but that’s what Wikipedia is for. Besides, your eyes would glaze over 10 minutes after I began explaining the theory of color.

My late grandmother described my job as a graphic designer in one simple sentence: “He draws pictures all day.”

Her frame of reference was watching me draw fight scenes between tigers and knights with my busted up Crayolas while she cooked boiled chicken.

Making great trash. 

But seriously, what is graphic design?

Let me answer that with another simple sentence: “It’s making trash.”

In our business, when we design packaging graphics our ultimate goal is to see our work in the garbage can. Meaning a consumer purchases the product, opens it …and throws it out. Mission accomplished.

While that sequence sounds simple, and in some ways it is, what starts as a random shopping excursion at Target on a Saturday afternoon can quickly become sensory overload.

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