MP&T had a long standing reputation as the most respected petroleum equipment contractor in Maryland but with little graphic presence to visually communicate that fine reputation. Our goal was to give them a brand that epitomized their Maryland roots and matched their superior reputation.
The 2 identical intersecting geometric squares represent MP&T’s installation and service business segments. The 2 squares along with the letterforms are in the colors of the state flag of Maryland, where the company was founded and still operates. The intersection of the two squares create a stylized petroleum droplet, communicating the company’s ongoing commitment to the highest level of installation, service and compliance in the petroleum industry. Without the intersection creating the transparent center the droplet doesn’t exist and the petro doesn’t flow.