So if you’ve been an avid reader of the Bevel Blog, you may recall that we’ve covered almost every type of work we do here at Bevel, including logo design, packaging, branding, and illustrations. But our lead web designer, Matt, pointed out one of our most important capabilities we’ve left out: Ecommerce. This is probably one of the most notable features that a site can have (besides all the fancy pictures, colors, and fonts) because it makes our customer the all-important moo-lah!
Please Define Those Tech Terms
Electric commerce is how companies can actually sell their products online. Yes, that online storefront with all the prices and the cute little shopping cart actually has a name and a history you may not know about.
Way back in the ancient dark ages of 1995, the first companies to start developing ecommerce were First Virtual and CyberCash. These were the tech giants behind the coding, but the companies to really take advantage of it were Amazon and eBay. Can you imagine a world without companies like this? No online shopping? No CyberMonday? (well maybe we could live without that one).
But once Amazon and eBay hit the web and people actually started using the internet for more than just searching on Google (or maybe Yahoo and AskJeeves were still popular back then) and chatting on AOL, a whole new industry was born.
Shopping By Bevel
When we started to build websites, ecommerce wasn’t where the majority of our coding/design focus was going. But once the Internet became more of a launching pad for companies, it was the next logical step. Websites are no longer just informational opportunities for companies; they are storefronts where selling merchandise is the main reason to drive users to the site.
That’s where our design and website building skills really jump in, we need to design a site that leads customers to the shopping cart. Oddly enough, ecommerce gave us the opportunity to become a more integral part of growing a company than we had originally planned.
Many web designers are brought into a company as an exterior resource. They have a couple meetings with the leaders, draw some mock-ups, do some codding, and launch the site. Expect for a few updates every couple of months; the relationship pretty much ends there. But now, we will be managing the relationship with potential customers; we’ve now become the virtual sales managers.