That works, right? Well, what’s a better way to grab your attention than talking about your cans? We’re talking about beer cans; get your head out of the gutter! As we talked about in our Navigating Uncharted Seas post, we know good design and good beer. But what’s with all the cans hitting the market?
In the early 2000s, craft beer really began to gain notice in the mainstream markets. Was it the product design or just some damn good beer that helped the beverages from small breweries get noticed? We like to think a little bit of both. In 2002, Oskar Blues Brewery of Colorado made the first big entrance into the market with Dale’s Pale Ale. The brewers have been tirelessly quoted on their initial struggles. Of course, many people had their misconceptions about the quality of beers in cans. What most people don’t realize is, with the new changes in production technology, canned beer reigns supreme.
You read that one right; canned beer is actually the best way to store beer. Gone are the days of that metallic, tin-like taste from the can. Brewers, along with canning companies, have discovered that a thin protective lining in the can prevents any change in taste. So what else makes the can so worthy? (Warning: beer-snob lingo about to commence)
The two biggest opponents for quality of beer are oxygen and light. With bottled beer, even with a brown or green tint, light is still getting into the beer. When either air or light hits the beer it starts to get the “skunky” taste we all know and despise. It’s that bitter aftertaste we thought beer was supposed to taste like when we stole old bottles from our parents and drank it in the basement with our friends in high school. Newsflash! That beer was two years old and was shoved in the back of the liquor cabinet for a reason.
When you head into a bar, what do you always assume is the freshest beer available? Give me what’s on tap, right? So what if I told you to start to think of the can as a mini keg? The kegs connected to the tap at the bar have been kept in climate-controlled trucks and transferred to your favorite bar at the peak of their perfection. And that is exactly what is happening with the can. So not only are you getting the best tasting product, but you’re also getting the highest quality.
Back To Bevel
So what does Bevel have to do with all this beer chat? Well our fabulous creations of course! We’ve been working with Clipper City Brewing Company since 2003, and when Hugh Sisson brought us the challenge of designing the Loose CANnon can, we couldn’t have been happier. The craft beer industry has been growing tremendously for years, and this was a step in the right direction for both Bevel and Heavy Seas. With the successful debut of their first can in the brand, we haven’t stopped designing since.