Feature Flooring has been installing seamless marble and quartz epoxy resin flooring for over 15 years. Their proprietary product is a superior alternative to commercial tile floors with very little competition and huge growth potential, nationally and globally. However, they lacked the brand strategy and appearance to match its quality.
Bevel designed a total rebrand starting with a name change which quickly defined two of the key attributes of the product – speed and durability. Black and yellow were chosen as the corporate colors to instantly command visual attention and enhance readability. Consistent marketing copy was established to better communicate the product’s unique features and benefits which set it apart from the competition. The rebrand included all visual components of the corporation.