Flax USA

March 3, 2013 / Case Study /

We met the Stober family at a food tradeshow in San Diego and I suppose you could say the rest is history. The Stobers have been producing quality flax products since 1901 but lacked a brand that stood out at retail.

Bevel Design created two brands, one for the “big box” stores (Flax USA) and one for the Ma and Pa shops of the world (Stober Farms). We wanted both brands to be similar to each other but clearly different from the competition. No beige backgrounds and rustic fonts to get lost with all the other “granola” looking competitors. Instead, a crisp, clean approach with quick read health benefits and appetizing serving suggestions helps to educate and communicate a product that is up and coming to most consumers.