As Bevel Design has embarked on our newest venture in social media, we’ve noticed how useful working with our competition can be to the growth of our web presence. By liking competitors on Facebook, following them on Twitter and Google+, and scanning their profile on LinkedIn, we can see what’s out there and where we need to be moving forward.
Sharing is Caring, My Friends
This got us thinking, how can B2C (business to customer) companies use this theory to help their business? An ancient theory of business used to be the thought that you should keep everything behind closed doors. Never show your hand to the competitors because they’ll copy you right away and they’ll know your next move. Nowadays, why can’t we just share everything?
Social media has given us a great forum to bring everything in our industry all in one place. All industry updates and news can now be seen, reviewed and commented on in one place. By sharing how your company is growing, whether it’s a new product, a marketing campaign, or a new logo, we give our competitors the chance to see how things are changing. We want some strong competition out there or this game of business wouldn’t be any fun. Of course, we love to win when it comes to gaining new clients, but the chase is the best part.
Some of our favorites: