As 2013 comes to a close and 2014 is just around the corner, we wanted to see what we could look forward to in the New Year in the world of packaging. Packaging design sounds so exciting, doesn’t it?
You know those plastic, childproof boxes that even you can’t break through with scissors? People actually spend hours of research in labs with white coats, testing out different materials, shapes, and sizes just for you to end up yelling at a box that you can’t open. Well we can’t promise that you won’t break a sweat opening your kids’ toys on Christmas morning, but there will definitely be some changes in how those toys are packaged.
Lean and Green
Oh, you haven’t heard? We’re all trying to save the world now. Believe it or not, how your trash is made has a huge impact on the way designers make a package. The sustainable features of papers, plastics, and metals are the biggest changes that will happen for packaging. Of course, we all know we want to create less trash and be super eco-friendly, but it has to be cute too, right?
One thing we may not think about when it comes to sustainable design is the actual shape of the containers. If you change the shape of a bottle, it not only changes what you see on the store shelves, but also how that bottle got on the shelves. If a manufacturer can save ½ inch of space on every bottle because it’s now square instead of round, the case might be able to fit 12 more bottles. So now, not only is the company saving money with shipping costs, but also the truck can fit more products and there’s less traveling. Less travel = less gas emission, hello eco-friendly award!
As a throwback to our first blog post, you know as packaging designers, we make some good trash. But now, we need to start thinking about making some good recyclable trash. The materials we use need to look good and do good (yes, we know it’s ‘do well’, but good just sounds better). Resolution number one for the New Year: stop adding to the landfill and start producing designs that can be used for something else in the near future.
The Slightest Changes make all the Difference
When we’re thinking of creating a new package design for an existing company, keeping the brand identity and history in mind is one of the most important factors. Just think, what if Coca-Cola all the sudden had big bold black lettering and a green background printed on a rectangular bottle? The brand would no longer be the brand you’ve always known.Making small adjustments to the design of the case and the logo will give the brand a new look, but not completely forget what has already been established. The redesign should just be a little shot of Botox, not a full-blown facelift. If you go for the facelift, your brand might be in recovery mode for a lot longer than you had planned.