Whether it’s in our fridge at home or it’s a project at the office, we take beer very seriously here at Bevel. When scanning the aisles for a tasty brew, packaging is the first thing that draws you in. It might be the box, can, bottle label, or logo, but they all play an important role in getting a beer off the shelves and into your hands. We have helped build a craft look from the ground up for 2 clients in particular, both in the ever-growing beer industry.
But of course, it all starts with a logo: the identity of a brand. Here is a glimpse at our process.
First off, we’d like to apologize for our lack of social interaction. For the past couple of months, Bevel has been doing some self-reflection, some soul searching. Maybe it was the copious amounts of snow, ice and cold Baltimore has seen this winter, but no worries, we’re back and better than ever.
Spring is about to…well, “spring” and the Bevel Design website has blossomed. Cabin fever had set in and now it’s time for this site to see the light of day. Just as the caterpillar blossoms into a beautiful butterfly, our online home has also had a major metamorphosis. Our web development and design team has been working like crazy to shed our old skin and make room for some necessary changes. And although caterpillars are kind of cute, we wanted to be that beautiful butterfly.
As Bevel Design has embarked on our newest venture in social media, we’ve noticed how useful working with our competition can be to the growth of our web presence. By liking competitors on Facebook, following them on Twitter and Google+, and scanning their profile on LinkedIn, we can see what’s out there and where we need to be moving forward.
Sharing is Caring, My Friends
This got us thinking, how can B2C (business to customer) companies use this theory to help their business? An ancient theory of business used to be the thought that you should keep everything behind closed doors. Never show your hand to the competitors because they’ll copy you right away and they’ll know your next move. Nowadays, why can’t we just share everything?
Starting a new company or even revamping a mature company is a creature not to be messed with. When you start from scratch, your mind is overflowing like a witch’s cauldron with ideas and you don’t know where to edit. And when you’re trying to rebrand an existing business, a lot of the times the new ideas cover up the old ones like a mask. Oh yes, we’re taking that Halloween metaphor and running with it.
Here at Bevel, we take brand development and brand makeovers pretty seriously, especially when it comes to the visuals. Our web team has seen some pretty scary websites in the past and know how hard it is for many clients to see how much change needs to be made. With new businesses we like to have initial “getting to know you” meeting so we can get all of your super creative ideas on paper.