So if you’ve been an avid reader of the Bevel Blog, you may recall that we’ve covered almost every type of work we do here at Bevel, including logo design, packaging, branding, and illustrations. But our lead web designer, Matt, pointed out one of our most important capabilities we’ve left out: Ecommerce. This is probably one of the most notable features that a site can have (besides all the fancy pictures, colors, and fonts) because it makes our customer the all-important moo-lah!
It’s no secret around these parts that Bevel Design is passionate about two things: great design and great beer. In 2003, we started working with Clipper City Brewing Company on launching a new brand line Heavy Seas Beer. In the beginning, this line was set to stay under the parent company, but the Heavy Seas brand started to grow exponentially with its national popularity. So in 2009, Clipper City asked Bevel to help redesign the entire brand and bring it all under the Heavy Seas brand name. As the company has grown, we have managed the progress of the company logo, labels, and packaging.
Flash Forward to Present Day (we get better with age, obviously)….
When Hugh Sisson, managing partner of Clipper City Brewing Company — maker of Heavy Seas Beer, paid us a visit to discuss his new product line, Uncharted Waters, we couldn’t help but salivate. The Uncharted Water Series is the breweries highest ABV% beer, sold seasonally in 22oz bottles.
These premium small batch beers are rich, robust and aged in wood barrels to draw out a wide range of complex palate-pleasing flavors. We may not have asked Hugh to bring in some samples, but they definitely helped spark our creative process. Having already designed his line of Heavy Seas Beers with great success, Sisson left the creative direction up to Bevel with one stipulation: visually push the wood barrel messaging.