Starting a new company or even revamping a mature company is a creature not to be messed with. When you start from scratch, your mind is overflowing like a witch’s cauldron with ideas and you don’t know where to edit. And when you’re trying to rebrand an existing business, a lot of the times the new ideas cover up the old ones like a mask. Oh yes, we’re taking that Halloween metaphor and running with it.
Here at Bevel, we take brand development and brand makeovers pretty seriously, especially when it comes to the visuals. Our web team has seen some pretty scary websites in the past and know how hard it is for many clients to see how much change needs to be made. With new businesses we like to have initial “getting to know you” meeting so we can get all of your super creative ideas on paper.
That works, right? Well, what’s a better way to grab your attention than talking about your cans? We’re talking about beer cans; get your head out of the gutter! As we talked about in our Navigating Uncharted Seas post, we know good design and good beer. But what’s with all the cans hitting the market?
In the early 2000s, craft beer really began to gain notice in the mainstream markets. Was it the product design or just some damn good beer that helped the beverages from small breweries get noticed? We like to think a little bit of both. In 2002, Oskar Blues Brewery of Colorado made the first big entrance into the market with Dale’s Pale Ale. The brewers have been tirelessly quoted on their initial struggles. Of course, many people had their misconceptions about the quality of beers in cans. What most people don’t realize is, with the new changes in production technology, canned beer reigns supreme.