So now that you really know what graphic design is, you have to understand how it works. Believe it or not our company does not live the life of leisure and substance abuse as portrayed on AMC’s Mad Men, there’s a pretty extensive process involved, but it all starts with the idea.
Ding! It hits you. You have the most amazing idea for a product and you don’t know where to begin. We’re the ones that you come to. After talking with our new clients and bouncing around ideas on how they want to showcase this little slice of genius, we start our creative process. After hours of sketches, market research and about as much coffee to fill an Olympic-sized swimming pool, we’ve come up with some great plans for presentation.
Once we meet with our clients, narrow the ideas down to two or three strong concepts, it’s time we perfect the idea. This is when we sit down and pick on every single inch of our concepts. We want our creations to grab the potential consumers’ eye and make their decision easy. Our goal here is to take that time you spend in the grocery store toothpaste aisle and make it last about 30 seconds rather than an overwhelming decision-making process that could have you leaving with 10 different kinds of toothpaste…keep in mind you only have 32 teeth (28 if you had your wisdom teeth removed).
What is graphic design?
I could answer that question by giving you a lengthy dissertation on practice, theory, history, skills, tools and applications, but that’s what Wikipedia is for. Besides, your eyes would glaze over 10 minutes after I began explaining the theory of color.
My late grandmother described my job as a graphic designer in one simple sentence: “He draws pictures all day.”
Her frame of reference was watching me draw fight scenes between tigers and knights with my busted up Crayolas while she cooked boiled chicken.
Making great trash.
But seriously, what is graphic design?
Let me answer that with another simple sentence: “It’s making trash.”
In our business, when we design packaging graphics our ultimate goal is to see our work in the garbage can. Meaning a consumer purchases the product, opens it …and throws it out. Mission accomplished.
While that sequence sounds simple, and in some ways it is, what starts as a random shopping excursion at Target on a Saturday afternoon can quickly become sensory overload.